Blog

Diagnostics, with the numbers attached

Most paid-media writing defines a metric and stops. These posts go the next step: which finding to act on first, what the threshold is, and how to price the opportunity before you spend against it. Where TrailMap fires on a specific number, the number is in the post.

Diagnostics

Impression share lost to budget vs. rank: which to fix first

The two losses need opposite fixes, and the number that decides which one deserves money appears in neither metric. Includes the multiplier that turns a lost IS percentage into an opportunity size, and the 1.25 cutoff we fire on.

September 21, 2026 · 8 minute read

Run these diagnostics on your own account.

14-day trial, 3 runs, no credit card. Upload an export or connect the platforms directly, and every finding in these posts comes back computed against your data.

Start free → See a sample report